Nike Used to be called Blue Ribbon
Nike started business to distribute a Japanese sneaker shoes, Tiger, in the United States which went by the name of Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1964.
Its founders have a very good coach-student relationship back in the days where both were still at University of Oregon; Bowerman was Knight’s coach seeking a better running shoes and Knight loves athletics so much that he could not live without it.
The good relationship continues to start a business together, Blue Ribbon Sports. After the success of Tiger shoes, Nike is born in 1971. Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents the wing of the Greek Goddess NIKE. The original logo was invented by Caroline Davidson and trademarked in 1971.
Fast forward, they introduced the new slogan “Just do it” slogan in 1988.
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